He said: “I don’t know if the 10 million are on live score or watching my match, but I definitely feel the great support by my followers and social network, [and] how they’re into it.”
The best part of his social media strategy chat with the ATP was that RF revealed the secret to keeping fans engaged, but not annoyed, saying “I try to be as good as I can with information, but I don’t like to post too much sometimes. I like to do it when I think it’s the right time. So far, there’s not too [many] complaints. I guess you can always give more, but then it eventually maybe gets a bit silly if you post too much stuff.”
So if you notice I’m posting or tweeting less, I’m just trying to follow in Federer’s footsteps.
(Photo: Federer Facebook)