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Fashion Focus: Aravane Rezai And Her Clothing Sponsor, Scheyda

France’s Aravane Rezai has not had the best US Open this year. She and her doubles partner Yanina Wickmayer lost in the first round to the Bondarenko sisters; she was upset by the unseeded Beatrice Capra (ranked 371 in the world) in the second round of women’s singles; and she and her mixed doubles partner Rajeev Ram lost in the second round to Bethanie Mattek-Sands and Daniel Nestor in a tough third set tiebreak.

While she may be out of the running for a title at the 2010 US Open, we didn’t want to let Rezai return home to France without mentioning her latest on-court attire, an unusual but lovely three-piece outfit consisting of a skirt, a top, and a long zip-up cover. According to her personal website, Rezai, known for her fashion choices that are at once modest and intriguing (cases in point: 2010 French Open and 2008 Australian Open), is currently outfitted by Scheyda, a French ready-to-wear brand, owned by a personal friend of hers.

According to the Schedya website, the brand is “dedicated to cultural diversity” and means “Feeling Good” in Persian. The logo, which can be read both in English from left to right and in Persian from right to left, is meant to signify the unity of both Eastern and Western cultures.

(Photo: The Slice)


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