Paul-Henri Mathieu and Nicolas Mahut are featured in the Mode section of GQ France in the June 2013 issue. “Balle de Match” is the spread and the Frenchmen serve it up in style!
Dr. Jamie Cleland, a sports sociologist at Loughborough University, recently wrote an analysis on “The Art of Banner Banter.”
“Being a sports fan carries a unique form of social and cultural identity that is rarely seen in any other form of popular culture. One increasingly prevalent way of expressing this identity is through the display of witty and topical slogans on banners, as this gives fans a voice and a feeling of active involvement in the sporting event they are attending.”
I may be biased, but I do believe tennis fans have some of the wittiest banners. Dr. Cleland continues,
“The fans creating these banners are often well-educated males who are on the cusp of a new stage of their lives; often in their late 20s and early 30s, they are maturing, but still retain a sense of rebelliousness from their youth. The act of creating the banners is naturally a very social occasion and getting together with a group of friends to create witty banners for display at sporting events allows them to express this mischievous edge to their character and have a shared experience that bonds them with others in their social group.”
I agree that creativity is in numbers. The more you have in your group, the more comfortable you’ll be and the more fun you’ll have!
“With the amount of cameras now present at a sporting event, and the growth of social media channels such as Twitter, Facebook and Instagram, the opportunity to focus on this type of expressive behaviour by fans has grown. Now an image of a banner taken at a sporting event could be displayed around the world at the click of a button within seconds of it being taken. In this way, banners will continue to add to the cultural meaning and social significance ascribed to sport for millions of people around the world.”
Tullamore D.E.W is searching for the UK’s best banner writer so tweet yours to @TullamoredewUK with the hashtag #bannerbanter.
World no.1 Novak Djokovic unveiled his new UNIQLO collection for Wimbledon yesterday at the central London store. Nole spoke and met with tons of fans who came to meet him and took photos with a lucky few.
Novak Djokovic was spotted leaving Novikov Restaurant in Mayfair last night after dinner with his girlfriend, Jelena Ristic. Perhaps caught by the paparazzi who were waiting outside for the British boyband, JLS? Either way, Nole smiled for the cameras as he went on his way home.
(Photos: Bauer Griffin)
Novak Djokovic unveiled his official kit for the upcoming Wimbledon. Guess what, it’s white! UNIQLO has managed to keep him in a classic, comfortable look with a collar, perfect for the All England Club.
See all the UNIQLO products worn by Nole here!
Last night in London, Grigor Dimitrov and Maria Sharapova attended an event at the Ottoumo Luxury Menswear store. The pair posed with the brand’s curator Tony Giallonardo and mingled with an exclusive crowd. Grigor looked dapper in a bow tie and blazer while Maria paired her classic dress with some pop-of-yellow pumps.
After some posing for the cameras, Grigor also took part in an exclusive Q&A with British journalist Simon Briggs.
(Photos: Getty Images, Watts PR LTD)
What jet lag? After taking a flight last night from New York to London, Serena Williams looked fresh as ever arriving for the Burberry Spring/Summer 2014 men’s collection fashion show in London. Walking in grass in high-fashion heels isn’t quite the same as playing in grass in sneakers but Serena masters that too!
After the show, Serena posed with Burberry mastermind Christopher Bailey:
— Burberry (@Burberry) June 18, 2013
While in the beautiful town of Eastbourne, Fernando Verdasco took some time off from the AEGON International tournament to meet with local lifeguards. He received some lifesaving tips which makes me think, if I’m in danger who do I want to rescue me? Fernando’s not a bad choice!
(Photos: Getty Images)
Serena Williams got a champion-worthy send-off as she boarded her Delta flight for London at JFK Terminal 4’s Delta Sky Club in New York City.
Once on her flight, Serena tweeted:
— Serena Williams (@serenawilliams) June 18, 2013
Once in London, Serena challenged Delta travellers to an impromptu game of table tennis at Heathrow Airport. Not bad after a long flight!
(Photos: Getty Images)